Health News, Wellness, and Medical Information

Total Beauty Media Group Launches First Live Streaming Show Engaging Consumers with Beauty Brands and Editorial Experts

Santa Monica, Calif. (PRWEB) February 13, 2012

Total Beauty Media Group, the leading digital publisher of holistic beauty and health content, today unveiled Total Beauty LIVE, a new immersive platform for brands to leverage the Total Beauty community to seed product sampling, engage in consumer conversation, and ultimately help create brand advocates.

The premiere video broadcast and live chat will air tomorrow on both TotalBeautyLive.com and Total Beauty’s Facebook page. Consumers will also be able to join the conversation via Twitter. Total Beauty’s Dawn Davis will walk participants through product demonstrations with a leading makeup artist from NYX Cosmetics, while taking questions from the audience.

Total Beauty LIVE serves as a hybrid research platform and product seeding experience for brands. The new platform is also a springboard for real-time engagement with consumers. Brands can tap a cross-section of the Total Beauty Community to receive premium product samples prior to the broadcast. These preselected consumers receive a special invitation to join the public live chat, ask the expert questions, provide feedback on the product, and converse with the entire audience.

“With thousands of new products entering the beauty market each year, consumers are looking for ways to try new products, to find out what will work for them. Through our research, we’ve learned that women spend more than 20 minutes researching online for their shopping trips. Our community has become a great sharing space, and we wanted to provide a better way for consumers to engage directly with brands,” explains Emrah Kovacoglu, CEO of Total Beauty Media Group. “Total Beauty LIVE will be the first platform that blends product sampling with social interactive media and provide high-touch product engagement for both consumers and brands alike.”

In the past four years, brands like Neutrogena, Wella, and Lancôme have leveraged the Total Beauty Community for sampling and brand advocate programs. Total Beauty LIVE extends the platform by offering real-time engagement with brand advocates, as well as a permanent repository for other community members to view, learn, and gain insight on the product. NYX Cosmetics will be the first brand to take advantage of the new platform, which will premiere live from Fashion Week.

“Our vision at NYX is to give women products that are both on-trend and accessible. We want women to know that they can find quality products at reasonable prices to create amazing day and night looks,” said Tonie Shin, VP of Marketing for NYX Cosmetics. “Total Beauty Media Group is the ideal partner to help us reach and educate millions of women that beauty can be simple, effective, and affordable.”

To view and participate virtually, visit TotalBeautyLive.com and Facebook.com/TotalBeauty on Tuesday, February 14 at 1:15 p.m. EST/ 10:15 a.m. PST, or catch the comments on Twitter with #TotalBeautyLive. After the live event, an edited version of the show will be available for viewing on the site and on Facebook.

About Total Beauty Media Group

Founded in 2007, Total Beauty Media Group operates TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews, spanning more than 45,000 products, including most known prestige, mass-market, salon, and spa products. In addition, the site publishes daily editorial coverage of beauty news and trends, including TotalBeauty.com TV, an immense library of beauty how-to videos.

Total Beauty Media Group’s portfolio of digital beauty, health, and lifestyle media properties include: TotalBeauty.com, BeautyRiot.com, LimeLife.com, and ModernMan.com. Total Beauty Media Group is backed by USVP and Wallington Investments and based in Santa Monica, Calif. For more information about Total Beauty Media Group, visit TotalBeautyMedia.com.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Father Mitch Pacwa Joins The George Jarkesy Show

George Jarkesy Radio Show

Houston, TX (PRWEB) February 09, 2012

Father Mitch Pacwa, host of EWTN Live on the Eternal World Television Network and President and Founder of Ignatius Productions, appeared on the George Jarkesy show to discuss the Obama administration’s recent ruling on birth control in employer-provided healthcare plans. The show, which airs on the Wall Street Business Network on AM/FM radio, also streams live on http://www.georgejarkesy.com and affiliate station websites. The archive of the show is available on the website.

The interview took place shortly after the Obama administration passed regulation that mandates contraception coverage in employer health plans, with an exemption for religious institutions, but not religiously affiliated groups. The ruling has resulted in an uproar from Catholic groups, including letters read to parishioners at Mass over the past two weeks – a group that numbers “between 62 and 75 million” in the United States, according to Pacwa.

On the show, Father Pacwa argues that “the federal government is trying to make us violate our conscience, based on religious principles” by providing contraception to employees of religiously affiliated institutions, such as universities and hospitals. The ruling came despite “the principles that the Catholic Church has to not allow contraception or abortion,” he added.

For more information on Father Pacwa and The George Jarkesy Show, please visit the show’s website at http://www.georgejarkesy.com, or follow George on Twitter at @jarkesy. The George Jarkesy Show airs from 4-5 PM EST, Monday through Friday, and can be heard live on their website.

About George Jarkesy and Jarkesy & Company

A money manager and successful professional investor, respected financial and corporate advisor, George is currently focused on managing his and his partners many investments. He is a frequent market commentator and guest on FOX Business News, FOX & Friends and CNBC. He is also the host of the nationally syndicated “George Jarkesy” radio show, which will launch on January 6, 2012. George started his career in the financial services industry with a New York Stock Exchange member. George also serves on the Finance Committee of the Republican National Committee and is an active member of the National Investment Banking Association, The Jarkesy Foundation and Chairman of The National Eagles and Angels Association. Jarkesy & Company is the home office of Mr. Jarkesy and works with media related to investing and political issues.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.